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In the fast-moving fashion industry , many companies rely on seasonal collections to constantly serve new trends and different styles. For fast fashion companies , every season brings fresh designs, new colors and cuts . But this constant renewal and the fast pace of fashion also have significant disadvantages.
What are the disadvantages of fast-moving Collections ?
The constant introduction of new collections means that clothes are often considered "out of date" after just a few weeks. Shoppers are encouraged to constantly purchase new garments to keep up with current trends.
The constant production of new collections also has ecological consequences : the production of (cheap) textiles requires enormous amounts of water and chemicals . In addition, the fast-moving Trends mean that clothing is often thrown away after a short period of time. As a result, mountains of textile waste grow every day and only a fraction of clothing is recycled. In addition, the transportation of clothing around the globe contributes significantly to CO2 emissions.
The high demand for ever new fashion trends also leads to problematic working conditions in the production countries : In order to keep production costs low and maximize profit margins, many large fashion companies outsource their production to countries where labor is cheap and labor rights are often weak. Seamstresses work under precarious conditions, with low wages and often in dangerous working conditions.
We at At Cosy Roots we have consciously chosen a different path that follows a sustainable and minimalist approach: We work under the motto "Capsule Wardrobe" and offer an extensive range that ranges from swimwear and Shoes n above sustainable fleece jackets and rompers to accessories enough to last regardless of the season. Instead of continually designing new collections and encouraging our customers to constantly follow new trends, we focus on timeless and versatile products that can be wonderfully combined with one another . These enduring items are the heart of our brand and will remain in our range permanently.
The concept of the capsule wardrobe
The idea behind a capsule wardrobe is simple but effective: a small but fine selection of high-quality garments that can be combined in many different ways and are always fashionable . In this way, numerous individual outfits can be put together. The result is a minimalist, yet functional and timeless wardrobe that focuses on quality rather than quantity. A capsule wardrobe is a blessing especially for parents: Often , parents are under time pressure and things have to happen quickly – at a With a capsule wardrobe you can create an outfit in a very short time because all the items of clothing are coordinated with each other . Although the initial investment in higher quality clothing may be higher , parents save money in the long run because they have to buy fewer clothes. Our durable and versatile pieces ensure with proper care less wear and a longer service life . We would like to invite you to browse our online shop. For many products we have uploaded beautiful pictures that present the items in combination with other products from us . For example, our terry shorts , which we combine with our sun hat , the slim long sleeve and our shoes in the Wildflower Design show .
The path to a sustainable fashion future - without any collections
In October 2021 we received our GOTS certificate and are proud to be a certified sustainable company. We design every single product ourselves , We carefully select our raw materials, process them with great care and focus on the highest quality . It often takes several months from the first vision to the drawing to the final product . It is a long development process - a far cry from fast fashion and seasonal collections . Our approach brings numerous advantages that benefit both our customers and the environment :
Conclusion :
As a children's fashion company, working under the motto "Capsule Wardrobe" and offering an expanded, season-independent product range is a conscious decision. This approach reduces our ecological footprint, promotes responsible consumption and offers reliable, versatile and long-lasting garments for your children. We are proud to follow this path and make a positive contribution to the future of our little ones.
